Established in 2015, DIMA LEU is a menswear brand that appeals to both men and women. It debuted in February 2016 with DIMA LEU SPORT SUIT and DIMA LEU STRIIPES AW16, proposing a sophisticated reinterpretation of sportswear.
The SPORT SUIT collections combines the freedom that the sport dress allows to the body with the style granted by dobby fabrics. The idea arises from the common denominator between the classical man’s suit and the two pieces of a tracksuit, giving birth to a luxury sportswear. The garments are comfortable thanks to their construction and the chosen fabrics providing an alternative to the tailored suit.
The sport suits are proposed together with a series of neutral-colored boxy jerseys with colorful compositions of 3D ribbons: STRIIPES. This designer's obsession with lines originated from the piano keyboard on which he spent entire days from the age of 6 to 14. STRIIPES embodies Leu’s personality more playful side and his passion for colours driven by the motifs of the vertically woven carpets and from Moldovan folk culture.
The choice of sportswear garments represents for the designer a key to communicate through a more understandable language for the new generations, giving them the opportunity to familiarize with fine fabrics and artisanal quality but also encouraging a more responsible consumption.
These two lines, which grabbed the immediate interest of recognized international retailers, conducted the designer to launch his third Line, DIMA LEU HOMME, in 2020. Ti is a proper section dedicated to tailoring and it represents a more experimental part of the brand. The deisgner felt the need to create a completely different container in which to feel freer to experiment without having to face an ongoing theme. The new line enriches the multiple aspects of the brand and it is developed in collaboration with artisanal manufacturers in Valle d'Itria. The result is a balanced blend of contemporary shapes and sartorial wisdom, highlighting the techniques perfected across time by the designer and focusing on masculine elegance and sensuality.
Since its inception, DIMA LEU has embraced the sustainability concern in manufacturing processes and sourcing of materials, introducing limited edition capsule collections produced exclusively with dead-stock fabrics made in Italy. Starting from SS20, upcycling, re-made and the exclusive use of archive fabrics, became a distinctive mark of the brand through the collaborations with Italian textile producers.